Social Media Marketing & Management
There are over 3 BILLION social media users going into 2018, and almost an equal number are mobile social users. 95% of those who use Facebook are accessing it via mobile device. (Source: Hootsuite) This means that not only is social media is crucial for advertising, but for connecting and genuinely engaging with your customers in real-time, anywhere.
Social media continues to be a source for product research, especially among younger users. With 2017’s trend of “fake news” and misinformation, consumers are shifting their trust in traditional sources to social influencers.
The Social Journey
From Instagram’s direct-shop feature to ordering a pizza via Twitter hashtag, the consumer social journey is much more diverse and intimate than ever before. Social media trends are showing that consumers go through several social interactions before a transaction is made.
With voice search and image search technology integrated into mobile systems and apps, the consumer experience is changing rapidly. These search methods provide even more accessibility, making it easier for anyone to quickly research, engage, and shop online.
What do you want to get out of your social media campaign?
Start with a clear plan of action.
Benefits of having a social media marketing strategy
We’ll have an initial meeting to discuss and review your marketing objectives. Based on the information gathered from the meeting, we’ll develop a content strategy outlining your objectives and key elements to a successful campaign: target audience, your voice (tone), messaging, and any image/video/audio assets that communicate the value of your brand.
Once you approve this strategy plan, we’ll create a monthly content calendar of planned posts. Your plan’s performance will be monitored and analyzed monthly, so we can adjust as needed.